carolyn hua
product designer,
creative pragmatist, and
nyc-based creative
I'm Carolyn, a product designer, former graphic designer, aspiring front-end engineer, and forever a curious observer of how people interact with the world.
A big part of my work (and life) is designing for ease, for the moments when things just work and the user doesn’t have to think twice. It’s about noticing the friction they don’t, and removing it before it slows them down.
You need a design partner, not just a designer. I ask the hard questions, map out the big picture, and collaborate closely to make sure design supports the product—not just decorates it.
You need a team liaison between design, product, and engineering. I’ve been a front-end developer and a brand/graphic designer, so I know how to speak each team’s language—and advocate for good experiences from all sides.
You need a designer who can own the end-to-end. From information architecture and wireframes to polished UIs and dev-ready specs, I have experience taking products from zero to launch with precision and care.
I’ve had the opportunity to help build the company from day one. I designed the app from scratch, created the design system, and continue to shape both the product and brand as we grow. I’m constantly looking at analytics and user feedback to understand what’s working and where we can improve. More recently, I’ve also been getting hands-on with web development through AI-assisted coding (shoutout claude code), which has allowed me to bring specific ideas and animations from concept to launch faster. On the side, I’ll often dabble in branding and marketing graphics.
As the only product designer at Ultraviolet, I led the comprehensive product strategy for a full app redesign, including conducting user flow analyses to resolve major pain points, and aligning user models with business objectives. I routinely designed each of the app’s features, laid out responsive prototypes, and mapped out future versions with our lead developers. I was responsible for the entire design system, and the executed deliverance of the product (Android, iOS, and Web).
After months of design iterations and moderated user testing, our app re-launched with a result of 2,600% increase in revenue and $387K in profit in 6 months.
At the start of this role, I was responsible for company brand guidelines, product graphics, and Ultraviolet’s responsive website design. Wanting to grow in product design, I took the initiative — learning usability and interface techniques from the head product designer and online courses, gradually taking on more product responsibilities.
My focus shifted to creating new feature mockups, collaborating cross-functionally with engineers and data analysts on rollouts, and presenting creative solutions to stakeholders while aligning with requirements.
At USC Viterbi Admissions, I was responsible for the design and maintenance of the department’s websites for 8,000+ users. I optimized web layouts based on departmental needs, and occasionally contributed to intricacies behind the user experience of the Experience Viterbi App.
BS Comp Sci, Minor in Designing for Digital Experiences
Various projects exploring digital design experiences, co-organized the university’s hackathon, and established myself as a visual and graphic designer.
Design
UX/UI Sensibility
Product Strategy
Wireframing
Visual Design
Rapid Prototyping
Mobile Accessibility
User Flows
Usability Testing
Tools
Figma
Rive
Adobe Ai, Ps, Pr, Ae
Webflow
Framer
Protopie
Sketch
Dev
Claude
Amplitude
Firebase AWS
Supabase
HTML / CSS / Swift